In due course, even the hi-tech Air Max technology was found to be inadequate to entice customers. Currently, Nike has nearly 40 models under this brand name. Almost every year after Nike launched its air cushioning technology, it released new versions of Air Max.
#NIKE UMSATZ 2014 SERIES#
The series had three ads featuring young sportsman Bo Jackson who campaigned on the benefits of a new cross-training pair of Nike shoes. Riding on the success of this campaign, Nike, a year later, launched an even more empowering series of ads with the tag line "Just do it".
#NIKE UMSATZ 2014 TV#
It was for the first time that a Beatles song was being used in a TV ad. The marketing campaign for this product was supported by a memorable TV ad in which the Beatles' Revolution was the soundtrack. This made it easy for a person involved in a particular sport to choose his/her shoes. Nike also customised the product to suit individual needs by inserting bags of different size depending on the height and pressure exerted by users. The bags can be seen by the athletes (users) through a 'special window' in the heel or toe shoe. This helped in absorbing shocks during running and jumping. The shoes had two interdependent bags with compressed air inside. In a bid to regain its edge, Nike, in 1987, launched a new product called Air Max. Nike's competitors had by then developed their business in this segment. But in mid 1980s the revenue started dipping mainly because the management did not take note of the aerobics boom. Invented in the mid 1970s by a NASA engineer, it kept up the revenue of Nike for long. The shoes featured gas-filled plastic membranes that could be inserted into the sole for comfort during running.
The company's innovation debut was in 1979 when it introduced air cushioning technology. Endorsements have ever since been an essential part of the marketing growth of Nike.
#NIKE UMSATZ 2014 PROFESSIONAL#
markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star. The North American continent also generated the largest portion of the company's revenue, with more than 18 billion U.S. employed nearly 80,000 people worldwide, many of which were specifically located in North America. dollars in the fiscal year of 2022.Īs of May 31, 2022, Nike, Inc. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 29 billion U.S. There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. dollars in revenue during its latest financial year. The company also has a very strong financial record, generating over 46 billion U.S. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall. Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. Globally, Nike sponsors many high-profile athletes, such as Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as sports teams like Barcelona, RB Leipzig, and Paris Saint-Germain. Nike markets several products under its own brand, including, but not limited to Nike Pro, Nike+, Nike Blazers, Nike Dunk, as well as Air Max, Air Jordan, Phantom, and so on. The company that named itself after the Greek goddess of victory is famous for its instantly recognizable 'Swoosh' logo, as well as its "Just Do It" slogan.
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